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Global Brand Strategy &
Brand Management

San Francisco | New York | London 

Our Story...
Catherine Heath (founder)

With 20 years experience leading strategic teams across APAC, USA and EMEA Catherine established global brand consultancy, Once Upon a Time Brands, specializing in Brand Strategy & Brand Management.

Catherine's expertise is in leading integrated strategic brand thinking, brand management & creative execution with global reach and local fluency. 


Catherine has led global strategy with teams responsible for advertising, brand design, PR/comms, social/digital content, UX & e-commerce.


OUATB specializes in upstream brand strategy and brand identity, having led countless global re-positioning and re-design projects for consumer, commercial & corporate audiences.

Catherine regularly contributes to global media as a consumer trends expert, is honored to serve on the Executive Advisory Board of several global companies & lectures media/communications students at universities in the US, UK and Europe. 

Real Famous:

University of Sydney: Media & Communications | Art History & Theory

Harvard Business School: Advanced Management Program

Judge: EFFIES | WARC | D&AD | APG | Dubai LYNX

Executive Advisory Board: Spikes | MoMA | Boston Ballet

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