Global Brand Strategy &
Brand Management
​
San Francisco | New York | London
Our Story...
Catherine Heath (founder)
With 20 years experience leading strategic teams across APAC, USA and EMEA Catherine established global brand consultancy, Once Upon a Time Brands, specializing in Brand Strategy & Brand Management.
​
Catherine's expertise is in leading integrated strategic brand thinking, brand management & creative execution with global reach and local fluency.
Catherine has led global strategy with teams responsible for advertising, brand design, PR/comms, social/digital content, UX & e-commerce.
OUATB specializes in upstream brand strategy and brand identity, having led countless global re-positioning and re-design projects for consumer, commercial & corporate audiences.
​
Catherine regularly contributes to global media as a consumer trends expert, is honored to serve on the Executive Advisory Board of several global companies & lectures media/communications students at universities in the US, UK and Europe.
​
Real Famous: https://podcasts.apple.com/us/podcast/real-famous/id1132996426?i=1000637979195
​
University of Sydney: Media & Communications | Art History & Theory
Harvard Business School: Advanced Management Program
Judge: EFFIES | WARC | D&AD | APG | Dubai LYNX
Executive Advisory Board: Spikes | MoMA | Boston Ballet
