Global Brand Strategy &
Brand Management
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San Francisco | New York | London
Our Story...
Catherine Heath (founder)
With 20 years experience leading strategic teams across APAC, the US and EMEA Catherine established global brand consultancy, Once Upon a Time Brands, specializing in Brand Strategy & Brand Management.
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Catherine's expertise is in leading integrated strategic brand thinking, brand management & creative execution with global reach and local fluency.
Catherine has led global strategy with teams responsible for advertising, design, PR/comms, social/digital content, UX &
e-commerce.
OUATB specializes in upstream brand strategy and brand identity, having led countless global re-positioning and re-design projects for consumer, commercial & corporate audiences.
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Catherine regularly contributes to industry press as a consumer & trends expert, is honored to serve on the Advisory Board of several global companies & lectures media/communications students at universities in the US, UK and Europe.
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University of Sydney: Media & Communications | Art History & Theory
Harvard Business School: Advanced Management Program
Judge: EFFIES, WARC, D&AD, APG
Advisory Board: Spikes | MoMA | Boston Ballet
